We all associate corporate logo apparel with polo shirts having a logo embroidered on the top right corner. There is nothing wrong with companies having custom polos as their main apparel because that portrays their brand. It sends out a professional image of your company. Other companies factor in a lot more than merely ordering corporate apparel t-shirts slapped with their logo.
According to the latest study impressions of 2016, the logo Brand specialist apparels generate thousands of impressions globally. That is why you must invest in the right business corporate apparel. The best way to approach this is by listening to a brand specialist. That way you will e investing into an approach that favorably impacts your target market. Here are four insightful tips on today’s corporate logo apparel branding.
Understand the Purpose of the Apparel
By the term corporate logo apparel, we are referring to clothing items by company employees to maintain brand consistency. Customers who regularly interact with your brand will occasionally come into contact. Before ordering, here are some questions worth considering:
Who is the Apparel For?
Are you ordering apparel for labor-intensive groups that involve construction workers or are best fitted for your office? Here are some of the different types of clothing in use. All will depend on the group from whom you are ordering, and the expectations that make the best fit for safety, comfort, and durability.
What is your Apparel For?
Among the reasons why you need corporate apparel is the need for employee recognition, everyday wear, and other events. When ordering clothing for events such as trade shows, you should opt for simple collared professional shirts. Alternatively, if your clothing involves employee recognition gifts, you will need high-quality comfort items like fleece jackets.
Understand the Difference Between Women and Men Corporate Logo Apparels
There are subtle differences when it comes to logo apparel with minimal differences among women and men. For instance, men dress shirts will have buttons on their opposite side different from women dress shirts. Other obvious differences involve body shapes and the fact that women apparels are way smaller than that of the men. When making the clothing order for your company, you must account for the differences in the genders. Most embroidery orders come in packs of 24 pieces. The products will then be mixed in the order of 12 for each gender.
Work on your Designs with Professionals
It’s not always easy to design top quality apparel. There are several aspects of the ordering process that require the services of a professional brand specialist. For instance, they have a good understanding of the stitch count on all their clothing items, including how this affects the overall design. Brand specialists gives insightful advice on how to apportion the material and color choices when it comes to the apparel.
There is nothing too complicated in decorating logo apparels other than screen printing the company logo. You can opt for HXD, Deboss, Embroidery, laser etching, and several other unique branding techniques.