Once you are settled on how to start a podcast by acquiring the right podcasting gear and deciding your show’s concept, you should aim to sustain the interest of your first listeners. The few who may have listened to your first episodes can multiply in due time by word of mouth and social media. You can also use SEO. Yes. Podcasts are among the most searched in search engines nowadays. You have to work your way to the top of these search engines to have more listeners.
One of your ultimate goals also should be to keep these listeners glued on your program. Here are some tips that may help make your show successful.
If your scheduled time to be on air is 8:00 AM, you should be on air at 8:00 AM. It is unforgivable to be late, as some listeners may have allotted that time to listen to your program. And if it is a one-hour show, then it should end at 9:00 AM.
It is important to be conscious of the time. You can easily drive away listeners if you break your schedule most of the time. Bear in mind that your followers also have other things to do, and they cannot always adjust to last minute delays.
You should also observe consistency. If your podcast is scheduled on Mondays, Wednesdays, and Fridays, you should follow this schedule at all costs. Missing on a day can lose the interest of your audience to your podcast.
If your podcast is a storytelling show, always start with where you left off. Never try to change the plot or the pace. You should always be prepared before going live.
Always check on your podcasting equipment before going live. This is to ensure that everything is sounding good for the whole duration of your show. Any malfunction is inexcusable. If you cannot troubleshoot the problem immediately, it is as good as wasting your listeners’ time.
The host is the life and soul of a podcast show. He should always be lively and enthusiastic. He should also never let what he is going through in his personal life affect his hosting. It helps if he maintains one persona throughout the duration of a series.
Although some podcast formats like storytelling may not allow engagements with listeners, you can do so on your website by acknowledging them. You can easily engage with your listeners when your show is an interview type or a teaching show. By doing so, you make your listeners feel important.